Tynan and Miles founded Citrus Wellness Co. to bring radical transparency and real science to the wellness space. Tynan serves as the physiological expert of the brand. She studied Exercise & Health Science at Willamette University before earning her MBA. She uses that background to ensure every product is backed by science rather than marketing trends. Miles drives the strategy. A graduate of Arizona State University’s business program, he focuses on supply chain integrity to guarantee that you know exactly what you are buying. They looked at the existing market and saw a mess of unsubstantiated claims and wasteful products. They knew they had the combined expertise to build something better.

This mission is personal. Both founders are highly active and view the daily shower as a non-negotiable part of physical recovery. They realized it made no sense to obsess over clean nutrition and training only to absorb toxins through their skin on a daily basis. Citrus Wellness Co. is the intersection of their professional expertise and their passion for health. They were determined to create a sustainable product that protects your body and the planet so you can shower with total confidence.

We’ve always cared about health, wellness, and sustainability. That all came into focus while living out of an RV on a long road trip. Showering at parks and campgrounds, we noticed just how inconsistent water quality could be: Sometimes cloudy, smelly, or metallic. It made us realize how little control we had over something we use every day.

We started filtering our drinking water, then had a simple thought: why not do the same for our shower? The more we learned, the more shocked we were: Chlorine, heavy metals, and other contaminants weren’t just unpleasant, they were quietly affecting our skin, hair, and health.

We looked at what was already on the market and were pretty underwhelmed. Most filters were made with cheap plastic, didn’t last long, and barely filtered anything. It felt like no one had taken the problem seriously or built a solution we’d actually want to use. So we started sketching. What would the ideal shower filter look like? It needed to work well, look beautiful, and be effortless to use: No bulky attachments, no complicated installs. Just turn on your shower and feel the difference.

We searched for a manufacturer who could bring our idea to life. U.S. options weren’t a fit for startups, but we eventually partnered with Galenpoo overseas and got connected with our amazing project manager, Tim Ren. He and his team helped us turn sketches into working 3D-printed prototypes.

We tested everything – shape, flow, fit – and made small tweaks until it felt right. Once we had the right design, we committed to production molds: Our biggest investment yet. It took months of back and forth with the manufacturer to get every detail right, but we knew the quality had to be there. 

While the tooling process was underway, we built the brand behind the product. We hired a designer, developed our visual identity, and created a website rooted in our values: clean design, real performance, and better everyday wellness.

Filter performance was everything. We ordered samples from dozens of suppliers, tested them in-house, and brought on a chemist to help us evaluate the data. In the end, we decided to take over filter production ourselves.

We now source high-quality media directly: KDF and GAC from the U.S., and vitamin C (ascorbic acid) ceramic balls from China.

Eventually, we held our final production samples in hand: Fully functional, beautifully made, and exactly how we envisioned. After so many iterations, seeing it all come together was a huge moment. Don’t miss out on experiencing it for yourself! The difference starts the moment you turn on the water.