The most harmful thing for your skin could be the water in your shower.
Water in North America is high in chlorine content, which is awful for your skin. It can cause dry, itchy, flaky skin, acne, hair loss, and worse.
Most of us think about what we eat, what we put on our faces and what we breathe. Almost nobody thinks about the ten minutes a day we spend standing under a stream of hot, treated city water.
The dangers of chlorine exposure (according to the CDC)
Cancer risk
Research has associated long-term exposure to certain chlorination byproducts with increased bladder cancer risk. This does not mean chlorine itself has been proven to cause cancer.
Your shower is another exposure route
Some volatile byproducts, including chloroform, can enter the air while showering and be inhaled. The amount depends on water chemistry, temperature, and ventilation. Severe chlorine gas exposure can damage the lungs.
Excess chlorine irritates your body
High concentrations can irritate your eyes, skin, nose, and stomach.
Now let’s talk about the pH of your water.
While your internal body prefers to run slightly alkaline in its most healthy state… your skin is actually the opposite. Healthy skin lives on the acidic side, with a surface pH of roughly 4.7 to 5.5.
Water in North America has a pH that isn’t ideal. Municipal tap water typically sits around pH 7 to 8.5, and often near 8.
The Vitamin C Shower Head That Removes Chlorine & Lowers Water pH
A young couple from the West Coast invented a new shower head that removes up to 100% of the chlorine in your water & lowers the pH of your water. Men and women across North America are raving about it.
Getting this shower head could be the best decision you ever make for your skin.
Shop the showerhead60-day risk-free trial · Love it or your money back
What happens when your skin becomes too alkaline?
The research identifies four important mechanisms:
Your skin starts losing its protective shield
Elevated skin pH interferes with enzymes involved in producing ceramides, the lipids that help hold your protective skin barrier together.
Your skin starts drying out
Impaired barrier function can increase transepidermal water loss, contributing to dryness.
Your skin can become red, itchy, and irritated
Higher pH activates certain enzymes that weaken connections between skin cells and can contribute to irritation.
Harmful bacteria can grow more easily
The acidic environment normally helps regulate which microorganisms thrive on your skin.
Now, what about your hair?
Strongly alkaline conditions can increase friction between hair strands and contribute to cuticle damage. That can mean:
- More frizz 01
- More tangles 02
- More breakage 03
- Less shine 04
- Hair that feels rough, not soft 05
The average woman in America spends over $1,200 per year on products to help maintain healthy hair & skin.
All of that money is going down the drain if the root of the problem is your shower water.
Three layers. One clean rinse.
KDF-55
A high-purity copper-zinc media that converts free chlorine and binds heavy metals, built for hot, high-pressure shower water.
Activated carbon
Granular activated carbon captures dissolved organic compounds and the chemical taste and smell of treated water.
Vitamin C
Pure L-ascorbic acid neutralizes chlorine and chloramines and gently shifts alkaline tap water (pH ~8) toward skin’s natural acidic range.
A young couple from the West Coast figured out how to solve this problem.
Health-conscious men and women across North America are raving about this new showerhead. It’s a one-of-a-kind showerhead that removes up to 100% of the chlorine from your shower water & uses vitamin C to lower the pH of your shower water.
Since launching, demand has been hard to keep up with.
$229 one-time purchase.
Click here to learn more
Miles & Tynan, and an RV road trip.
It started on the road. Living out of an RV and showering at parks and campgrounds, Miles and Tynan noticed just how inconsistent water could be: sometimes cloudy, sometimes smelly, sometimes metallic. They had already started filtering their drinking water. So why not their shower?
Tynan, who studied Exercise & Health Science before earning her MBA, became the brand’s physiology expert. Miles, a business grad, took over strategy and supply chain. They looked at the market and saw cheap plastic, short-lived filters, and claims nobody could back up.
So they spent over a year sketching, prototyping and testing dozens of filter media, then took over filter production themselves. The result is the showerhead they wanted in their own home.
People are feeling the difference.
“My wavy hair is way more manageable and my skin feels more smooth. Plus not breathing in mist filled with chemicals makes me so happy! … You knocked it out of the park with this product!”
“I honestly wasn’t expecting to notice any difference, but the water feels softer (somehow slicker) and my hair dries much lighter and fluffier, even with the exact same products. The water also smells cleaner, it removed the faint scent I didn’t realize I had gotten used to.”
“Installed the shower head and noticed an improvement almost immediately. My hair has been noticeably softer and shinier. The settings are also a huge upgrade for my shower experience and I just can’t recommend this product enough!”
“With the filter itself, my water felt so much better on my skin. My 14 year old teen boy even said “wow, look how much cooler my hair looks now” which is pretty wild.”
“The water pressure is awesome! … I am getting more compliments on how much more naturally curly my hair is. It’s great!”
“I have already noticed a difference in hair health. No more itchy dry scalp or frizzy hair! And obviously always want to commend businesses that are so conscious of their environmental impacts.”
“Amazing especially as someone with sensitive skin! Small but important note, loved that there was a wrench included. Was able to get it installed right away.”
“The shower head pressure is impressive and adjustable. I also noticed my hair was healthier and grew in length as I used the Citrus filtered shower head.”
“I love knowing my water is so much cleaner with my Citrus Wellness Co. shower filter! The pressure options are great, too.”
Hear it from them.
Tap any video to play.
Most filtered shower heads are built to keep you buying filters.
The big-name brands ask you to swap your filter every 90 days, four times a year, forever. The Citrus filter is designed to last up to 7,000 gallons, so most homes replace it just once every 6 months.
| Citrus Wellness Co. | Typical filtered shower head | |
|---|---|---|
| Filter life | ✓Up to 7,000 gallons (~6 months) | About 90 days |
| Filter swaps per year | ✓2 | 4 |
| Vitamin C that lowers water pH | ✓Pure L-ascorbic acid | ✕Often none, or pH-neutral vitamin C salts |
| Body | ✓Solid 304 stainless steel | Often plastic or plastic-plated |
| Filter cartridge | ✓USA-made filter, plastic-free with compostable cotton bags + take-back | ✕Disposable plastic cartridges |
| Independent lab data | ✓Published, NSF/ANSI 177 protocol | Varies by brand |
Competitor schedules from leading brands’ published product pages (Oct 2026). Citrus filter life ≈ 7,000 gallons; about 6 months for a typical 2-person home.
